RESPONSIVE WEB DESIGN PROJECT

Nessie Tours

Reimagining the joys of the boat tour experience digitally — Web

Reimagining the joys of the boat tour experience digitally — Web

ROLE

Research, Ideation, Design, Prototyping (Individual Project)

TIMEFRAME

October 2016 to November 2016 (One Month)

TOOLS

Adobe Illustrator + Photoshop, HTML/CSS, Sketch

DESIGN CHALLENGE

Being randomly given the topic of boat tours, my goal was to reimagine the boat tour experience through a web platform. Most boat tours websites advertise terrible hierarchy and scattered information, resulting users being confused and annoyed.

Boat tours are supposed to be adventurous, how might we use design to translate that into an engaging digital experience?

SOLUTION

Nessie Tours not only inform audiences what the boat tour physically is, but gets the audience a glimpse of the boat tour experience digitally in a visually engaging way. Nessie Tours presents an engaging adventure that brings everyone's favorite mythical creature back to life.

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RESEARCH

Common questions and thoughts came towards going through poorly designed websites when doing my research, including sites such as Loch Ness Cruises, and Loch Ness by Jacobite. The competitive analysis allowed me to generate an overall vision of my future target audience; children and their young parents.

  • Is the site easy to understand and navigate?
  • Does this site seem safe and secure for families and children? 
  • How do these sites generate excitement towards the user?

With my research, it eventually gave me a general insight regarding what my goals for my site were and to help guide my ideation;

  • To inform the audience effectively by visually organizing the right information
  • To give a welcoming vibe that parents can trust and feel at ease

IDEATION DEVELOPMENT

With kids being my main target audience, I began to ideate the Nessie the Lochness Monster, a well known familiar creature to help initiate a welcoming and friendly engagement. 

CHILDREN (9 TO 3 YEARS OLD)

  • Very Active
  • Curious
  • Easily Distracted

OVER-ARCHING IDEAS

  • Virtual interactive boat tour experience
  • Easily approachable —colourful and bright branding
  • Visual focused —friendly illustrations and mascot

PROTOTYPING & VISUAL DESIGN

Highlighting a friendly approach, I incorporated an illustration style to generate those feelings. All which were actually inspired by the tea infuser I personally own (its honestly cuter in person). 

COLOURS

Colours-min

NESSIE THE MASCOT

nessie-min
Screen Shot 2017-12-03 at 11.39.25 PM
OUTCOME
REFLECTION

Through collecting notes from the competitive analysis to generating the overall look and feel, the goal of this site was to create a feeling of excitement when looking at this site, a feeling of desire to try out this "excursion". This opportunity really got me to test out my visual design capabilities; however, with only a month to properly execute both the code and design, I felt that the code itself limited my designs and ideas. If I had more time, I would definitely code the virtual experience in a way where it was more engaging rather than just a simple scroll.

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Let’s collaborate together!

© Rachel Cheng, 2018 

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