RESPONSIVE WEB DESIGN
Reimagining the joys of the boat tour experience digitally
Research, Ideation, Design, Prototyping (Individual Project)
October 2016 to November 2016 (One Month)
Adobe Illustrator + Photoshop, HTML/CSS, Sketch
Being randomly given the topic of boat tours, my goal was to reimagine the boat tour experience through a web platform. Most boat tours websites advertise terrible hierarchy and scattered information, users end up being confused and annoyed with the information presented.
Nessie Tours not only inform audiences what the boat tour physically is, but gets the audience a glimpse of the boat tour experience digitally in a visually engaging way. Nessie Tours presents an engaging adventure that brings everyone's favorite mythical creature back to life.
Common questions and thoughts came towards going through poorly designed websites when doing my research, including sites such as Loch Ness Cruises, and Loch Ness by Jacobite. The competitive analysis allowed me to generate an overall vision of my future target audience; children and their young parents.
With my research, it eventually gave me a general insight regarding what my goals for my site were and to help guide my ideation;
With kids being my main target audience, I began to ideate the Nessie the Lochness Monster, a well known familiar creature to help initiate a welcoming and friendly engagement.
CHILDREN (9 TO 3 YEARS OLD)
PROTOTYPING & VISUAL DESIGN
Highlighting a friendly approach, I incorporated an illustration style to generate those feelings. All which were actually inspired by the tea infuser I personally own (its honestly cuter in person).
NESSIE THE MASCOT
Through collecting notes from the competitive analysis to generating the overall look and feel, the goal of this site was to create a feeling of excitement when looking at this site, a feeling of desire to try out this "excursion". This opportunity really got me to test out my visual design capabilities; however, with only a month to properly execute both the code and design, I felt that the code itself limited my designs and ideas. If I had more time, I would definitely code the virtual experience in a way where it was more engaging rather than just a simple scroll.
© Rachel Cheng, 2019